Microsoft's Tablet PC - Reinventing Mobile Computing

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Case Details:

Case Code : ITSY029
Case Length : 17 Pages
Period : 1990 - 2003
Pub Date : 2003
Teaching Note :Not Available
Organization : Microsoft
Industry : IT & Computers
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Evolution of Digital Portable Devices

The development of digital portable devices had started in the late 1980s. However, the technology behind these devices was relatively new and undeveloped during these days. Many companies like IBM, Dell, HP, Compaq and Fujitsu had launched various portable personal computing devices...

Microsoft Builds the Tablet PC Prototype

The prototype built by Microsoft did not have features that were normally present in a notebook computer or a laptop.

For example, it did not have provisions for an external battery, an external hard disk and an internal modem. All these components added to the weight, as well as, the width of a notebook computer/laptop. By excluding these features, Microsoft aimed at making the Tablet PC as thin and light weight as possible...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Positioning and Promoting the Tablet PC

After having worked on the new system for over a year, Microsoft demonstrated its prototype during the unveiling of its .Net strategy in June 2000. However, the product did not receive much coverage since it was a minor part of the overall presentation. In November 2000, Microsoft made a second demonstration at the Comdex show...

Tablets Make a Modest Start

On November 7, 2002, Microsoft finally launched the Tablet PC software in the market. At the same time, the OEM partners too released their respective Tablet PCs. Thus, over a dozen products were launched in the market...

What's next for the Tablets?

In late 2003, media reports portrayed the Tablet PC as a 'solid' technology offering that showed some promise. Vendors too claimed that the initial sales of these products had exceeded expectations...

Exhibits

Exhibit I: A Note on Mobile Computing Devices
Exhibit II: Evolution of the Pen System
Exhibit III: Hardware Platform Specifications for the Tablet PC
Exhibit IV: Tablet PC Ingredients - Windows Xp Professional
Exhibit V: Tablet PC's Launched by Major OEMs
Exhibit VI: Software Applications Launched along with Tablet PCs

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